Brand identity is defined as "how a business wants a brand's name, communication style, logo and other visual elements to be perceived by consumers". You want your branding to trigger an emotional reaction. To start, determine your company's goals when creating your branding. Your branding is your voice or communication to your clients, this will carry out through all of your marketing; such as social media, public relations and advertising. The key to company branding is to keep the items that you are designing consistent throughout them all.
Design / Branding
- Stay consistent
- Trigger emotion
- Determine company goals
Things to consider when choosing branding...
- Do you have a branding strategy in mind?
- What items will your branding be applied to?
- What standard PMS colors will you be using?