Brand Standards Guide can range from a couple of page, to hundreds, depending what your company is looking for with your branding needs. A brand standards guide establishes rules and is the voice of the company. The brand guide is the basis for all interactions on behalf of a company – personal communications, social media, advertising and design. While a brand guide is important to companies to keep, our goal is to focus on the design and being consistent throughout all design pieces to keep your brand consistent.
Design / Branding
Brand Standards Guide
- Stay consistent
- Trigger emotion
- Determine company goals
Things to consider when choosing a Brand Standard Guide...
- Do you have a branding strategy in mind?
- What items will your branding be applied to?
- What standard PMS colors will you be using?