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Design / Branding

Brand Standards Guide

Brand Standards Guide can range from a couple of page, to hundreds, depending what your company is looking for with your branding needs. A brand standards guide establishes rules and is the voice of the company. The brand guide is the basis for all interactions on behalf of a company – personal communications, social media, advertising and design. While a brand guide is important to companies to keep, our goal is to focus on the design and being consistent throughout all design pieces to keep your brand consistent.

Branding Should:

  • Stay consistent
  • Trigger emotion 
  • Determine company goals

Things to consider when choosing a Brand Standard Guide...

  1. Do you have a branding strategy in mind?
  2. What items will your branding be applied to?
  3. What standard PMS colors will you be using?