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5 Logo Design Mistakes

Untitled-1In a recent blog, we wrote about how important the design process is and tips to assist when creating these items. We wanted to expand on one of the items, because this is one of the most important features of your company. The item we will be discussing is logo design.

A logo is defined as a symbol that is used to identify a company and that appears on its products. Your logo is one of the first impressions that you client will view about your company.  This symbol is said to be the “face” of your company. When a client is thinking about your business, your logo should pop in their head. Logos provide an identity using various fonts, colors and design to display the core brand of your company. The key is to stand out among your competitors and be unique and memorable. 

Many people do not know where to start when they are looking for a logo design. We wanted to help our clients by informing them on certain mistakes many people make when designing their logo. 

Let’s take a look at 5 logo design mistakes to avoid when designing your company logo:

Don’t use an amateur designer

You should use a professional to design your logo. There are some areas in your business that corners can be cut to save costs, but when it comes to logo design leave this to the professionals (Such as Eye 4 Group). Many company’s may have someone internally, a friend or family member design their logo to save money. This may look amateurish, which entails has potential clients view your company as so as well. It is best to use a professional who has a graphic designer on site or experienced in logo design. They not only can take your rough sketches and turn them into visual images, but they will look professional and memorable. You will also have a longer lifespan and you will not need to redesign it in a few years, once you have the “extra” money to invest in a logo.

Don’t use raster images

A raster image is a type of a digital image composed of individual pixels of various colors. Here are some file types that are considered raster images: JPEG, BMP, TIFF and GIF. These images are not ideal for logos because they are exactly that, one image. You never know how large you may need your file for reproduction. Raster images can become distorted and lose their quality when scaled. They also can cost more when printed since they are full color. It is best to use a vector image. Vector images are comprised of paths, which are defined by a start and end point, along with other points, curves, and angles along the way. They can be scaled to any size, without losing their quality. They are easy to edit, since they are not one image. 

Picking the wrong typography

There are a lot of “free fonts” out there, but to avoid any terms in legalities, sometimes it’s just best to pay for a font. That way you can use that font across the board for all of your marketing and advertising needs. A lot of logos fail because of the style of font that you use. The key is to match the font to the style of the graphic in the logo.

Using Multiple fonts

When you overload your logo with to many different font styles. This is confusing to the viewer and they may be mislead when looking at your logo. The last thing you want to do is confuse a potential client before you even get into your sales pitch. Try not to us to many different fonts, this will cause less confusion and show a simpler look. It is fine to use the same font and change the boldness or style however. 

Copying 

Unfortunately this is very common. The whole point of a logo is to be unique and show what your company represents. You can’t represent your company if you have a logo that is very similar to another business. Originality is key, with the numerous forms of social media, someone is bound to notice the similarities. It’s best to start fresh, with your own original ideas, colors and fonts. 

All of these mistakes can be avoided if you choose to use a professional graphic designer. At Eye 4 Group, we have a graphic designer on staff who will be able to assist you in all steps of the process. We will perform all the necessary background research, design your logo to meet your requirements and also keep your brand identity. Contact us at 317-804-4080 today to get started.